Monitor campaign performance

The Funnel Flow page is your central workspace for monitoring LinkedIn outreach performance in STACKED. It provides an overview of your drip campaigns, helping you track campaign activity, review key performance indicators (KPIs), and monitor prospects as they move through your sales funnel.

To access the Funnel Flow page:

1 Open the STACKED application.
2 Select the Dashboard tab.
3 Click Funnel Flow.

1 Open the Dashboard page .
2 Click Funnel Flow.

Filters

Use the filters at the top of Funnel Flow to control which campaign data is displayed.

You can filter the workspace by campaign and reporting period, making it easier to analyse a specific campaign or review your overall LinkedIn outreach performance.

STACKED Funnel Flow filters panel showing options to select a specific drip campaign or all campaigns and choose the reporting period.

When you change the filters, the relevant Funnel Flow data updates to reflect your selection.

KPIs

The KPIs panel provides an overview of your campaign performance within the selected time period.

Use the filters at the top of the page to view data for a specific campaign or across all campaigns. STACKED also compares the selected period with the previous equivalent period, making it easy to identify performance trends.

STACKED Funnel Flow KPIs dashboard showing LinkedIn outreach performance metrics for drip campaigns.

The KPIs are grouped into four categories:

Activity	Messaging
Monitor the overall execution of your automation. Successful actions Failed actions Success rate	Measure the effectiveness of your LinkedIn conversations. InMails sent Messages sent Responses received
Network	Prospecting
Track how your LinkedIn network is growing. Invitations sent Connections added Acceptance rate	Understand how prospects engage with your campaigns. Profiles messaged Profiles responded Response rate

Funnel

The Funnel provides a visual overview of where prospects are within your drip campaign.

Each stage represents a step in your outreach process, allowing you to identify campaign progress and measure conversion across your pipeline quickly.

Funnel Flow showing LinkedIn prospects grouped by campaign stage.

The Funnel includes the following stages:

Enrolled
Invited
Accepted
Follow-ups
Responded
Qualified
Qualified-out or disqualified

From the Funnel, you can also:

Enrol new prospects into a campaign:

STACKED Funnel showing options to enrol LinkedIn prospects from a Search URL, clipboard, or CSV and text file

Copy all prospects or prospects from a specific stage.

STACKED Funnel showing options to copy all LinkedIn prospects or prospects from a specific Funnel stage.

View prospects for a selected campaign or across all campaigns.

Prospects

The Prospects panel displays the individual LinkedIn profiles currently included in your campaigns.

Use this panel to review campaign progress, search for prospects, and access detailed information about individual profiles.

Prospects panel displaying enrolled LinkedIn profiles and campaign progress.

The Prospects panel allows you to:

Search prospects by name, company, or job title.
Open a prospect’s LinkedIn profile.
Access campaign actions and prospect details.

Team and Agency administrators use a different dashboard layout. Instead of a dedicated Funnel Flow page, use the KPIs and Prospects tabs in the Team Dashboard or Agency Dashboard. To open the Funnel, go to the Sessions tab and click the Funnel icon for the required session.